Playbill cover cluster 02 hr

Digital Media Kit Home Page

Launched in January 1994, Playbill.com is a free website with content focusing on Broadway, theatre, and the entertainment industry. With a dedicated in-house editorial and social media team, Playbill is an independent publisher capable of creating exciting and unique custom concepts for brands across all verticals.

AUDIENCE

Sources: Google Analytics, Quantcast, and Comscore

SOCIAL MEDIA

FEATURED OPPORTUNITIES

MLITT Lockup Tagline My Life in the Theatre Launched in April 2023, Playbill introduced My Life In The Theatre - a monthly Editorial, Print & Video Series that celebrates Broadway’s past, and looks towards its bright and beautiful future. Each episode serves as a career retrospective, showcasing a theatre legend who revisits momentous productions in their Broadway career, while browsing through a collection of their productions’ Playbills in a Playbill Binder.  The My Life In The Theatre Series kicked-off with a feature on Nathan Lane and continues with legendary theatre performers and artists including Casey Nicholaw, Tovah Feldshuh, Bebe Neuwirth, and more. Their reactions will be captured in a video series featured on Playbill.com, as well as a written feature both in print and extended online on Playbill.com.   Playbill can arrange for your BRAND to participate as a Sponsor of My Life In The Theatre to extend brand messaging, while engaging with our audience of theatre enthusiasts!  For more information on this series, please visit https://www.playbill.com/my-life-in-the-theatre
PB Songwriter Series Lockup 1080x1920 RGB copy Songwriter Series Since it’s launch in July 2022, Playbill has produced a monthly Video Concert Series spotlighting emerging musical theatre composers and lyricists. The Playbill Songwriter Series is a celebration of diversity highlighting musicians from marginalized groups who perform songs from their catalogue. Singing alongside them are New York’s most talented vocalists and Broadway alums who lend their voices to these up-and-coming artists’ works to perform at the Playbill Sing For Hope Piano. This year’s featured songwriters have included Troy Anthony, Jaime Jarret, Cheeyang Ng, Truth Future Bachman, Jay Adana, Rona Siddiqui, and Anna Jacobs. These intimate Songwriter Series performances are filmed in Playbill’s Times Square office with the Videos streamed monthly on Playbill.com. The Playbill Songwriter Series continues into 2023 showcasing artists that span a variety of racial and ethnic backgrounds and gender identities. For the full series, please visit https://www.playbill.com/songwriterseries
PB TSA Pride 2024 Logo Stacked RGB 1200x630 Playbill Pride in Times Square 2024 As a fierce supporter and ally to the LGBTQIA+ community, Playbill was thrilled to celebrate Pride month with an array of multi-media coverage beginning with our annual June Pride-dedicated issue and culminating with NYC Pride Weekend! Playbill is proud to partner with NYC Pride and Times Square Alliance to deliver PRIDE IN TIMES SQUARE - an exhilarating three-day Pride celebration featuring top stage and screen celebrities, Broadway productions, LGBTQIA+ non-profits – all centered around one of the world’s largest Pride marches – attendance at 2023 Pride March was estimated at 2+ million people. Playbill offered an exciting sponsorship opportunity for ViiV Healthcare, and additional sponsors SUMMIT One Vanderbilt, NGLCC, Motto Hotel by Hilton, and The Mayor’s Office of Media & Entertainment to align with Pride initiatives and engage with our captive audience during 2024 PRIDE IN TIMES SQUARE. The 2024 Playbill Pride in Times Square celebration took place from June 28-30. Highlights from Playbill Pride can be found at playbill.com/pride.
Contact Us