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Pride in Times Square 2025
Playbill is proud to partner with NYC Pride and Times Square Alliance to deliver PRIDE IN TIMES SQUARE - an exhilarating three-day Pride celebration featuring top stage and screen celebrities, Broadway productions and LGBTQIA+ non-profits. Past PRIDE IN TIMES SQUARE events have attracted nearly 800,000 attendees who passed through the activations and enjoyed live performances during the 2-day event which took place between 45–48th streets in Times Square. The third day is centered around one of the world’s largest Pride marches – attendance at 2024 Pride March was estimated at 2.4 million people. Playbill offers exciting opportunities for brands to join as sponsors of 2025 PRIDE IN TIMES SQUARE and engage with our captive audience during this important moment of celebration. Contact your sales representative for additional information and sponsorship packages.
Healthy Stages
Playbill® is proud supporter of many healthcare causes within the theatrical community. Maintaining one's health is essential so that performers can be at the top of their game and ready for the audiences that they serve. Playbill Presents HEALTHY STAGES Managing Lifestyle and Wellness. Healthy Stages will showcase Broadway talent who manage specific health hurdles with smart choices while performing on stage. Playbill to secure talent to discuss his/her active lifestyle and how they maintain staying healthy with a rigorous rehearsal and performance schedule. The video series is scalable and can feature between one and three videos per topic.
Currently Running
Getting Ready
Crack open your compacts and rouge your cheeks! Playbill’s glamorous Getting Ready is an unfiltered interview series featuring Broadway titans, icons, and stars. This is not a show about makeup, but it is a show for makeup lovers and musical theatre nerds alike. Be a part of the pre-show painting that transforms your favorite performers into the characters they portray, all before the curtain rises. Learn the inspiration for legendary lewks, how a character is formed from page to stage, and the tips and tricks that they can't perform without. The interview has a fresh face in Playbill Presents Getting Ready. Launched in December 2024, the series kicked off with Alaska, the star and co-writer of the off-Broadway production of Drag: The Musical. Despite a rigorous performance schedule that has tested her body and mind, Alaska’s charisma, uniqueness, nerve, and talent remains unchallenged. Alaska shared all her rituals that keep her galvanized and READY.
My Life in the Theatre
Launched in April 2023, Playbill introduced My Life In The Theatre - a monthly Editorial, Print & Video Series that celebrates Broadway’s past, and looks towards its bright and beautiful future. Each episode serves as a career retrospective, showcasing a theatre legend who revisits momentous productions in their Broadway career, while browsing through a collection of their productions’ Playbills in a Playbill Binder. The My Life In The Theatre Series kicked-off with a feature on Nathan Lane and continues with legendary theatre performers and artists including Casey Nicholaw, Tovah Feldshuh, Bebe Neuwirth, and more. Their reactions will be captured in a video series featured on Playbill.com, as well as a written feature both in print and extended online on Playbill.com. Playbill can arrange for your BRAND to participate as a Sponsor of My Life In The Theatre to extend brand messaging, while engaging with our audience of theatre enthusiasts! For more information on this series, please visit https://www.playbill.com/my-life-in-the-theatre
Past Opportunities
Playbill Presents Storytellers
To commemorate World AIDS Day, Playbill presents Storytellers thanks to premier sponsor Gilead Sciences and sponsored in part by the Michelangelo Hotel. The series benefits Broadway Cares/Equity Fights AIDS. This video series recognizes World AIDS Day and honors those affected by and/or living with HIV and AIDS through storytelling and song. Each of these stories are unique and honest in ways that most people don’t even think about, and that is what makes them so impactful. To show your support with Broadway Cares, we invite you to help give back to this worthy cause by going to broadwaycares.org/storytellers. A live event honoring Broadway Cares Executive Director Tom Viola took place on Monday, November 25 at the Michelangelo Hotel in New York. From December 3 through December 6, Playbill will showcase each Storyteller on Playbill.com. #PlaybillStorytellers
Playbill 140
This past October, everyone’s Playbills looked slightly different. The cover might have been in black and white; it could have even had a decidedly ’70s vibe. That was because Playbill celebrated their 140th anniversary! We teamed up with every show on Broadway to design four special October legacy covers for each show, commemorating different eras of Playbill — and wow, have we had some different looks! Despite the various designs, one thing has remained true in our 140 years, something that connects you with an audience member back in 1884: you receive a Playbill as part of the theatregoing experience!
Playbill Pride in Times Square 2024
As a fierce supporter and ally to the LGBTQIA+ community, Playbill was thrilled to celebrate Pride month with an array of multi-media coverage beginning with our annual June Pride-dedicated issue and culminating with NYC Pride Weekend! Playbill is proud to partner with NYC Pride and Times Square Alliance to deliver PRIDE IN TIMES SQUARE - an exhilarating three-day Pride celebration featuring top stage and screen celebrities, Broadway productions, LGBTQIA+ non-profits – all centered around one of the world’s largest Pride marches – attendance at 2023 Pride March was estimated at 2+ million people. Playbill offered an exciting sponsorship opportunity for ViiV Healthcare, and additional sponsors SUMMIT One Vanderbilt, NGLCC, Motto Hotel by Hilton, and The Mayor’s Office of Media & Entertainment to align with Pride initiatives and engage with our captive audience during 2024 PRIDE IN TIMES SQUARE. The 2024 Playbill Pride in Times Square celebration took place from June 28-30. Highlights from Playbill Pride can be found at playbill.com/pride.
Playbill in the Round: The Ladies Who Broadway
The 2023-24 Broadway season is poised to be a historic one, as women in theatre take on more roles onstage and behind the scenes than ever before. To celebrate that, Playbill put together a roundtable conversation for our new Playbill in the Round series. We brought together four women of different disciplines who are leading shows this season: Amber Iman, one of the leads of Lempicka; Jessica Stone, the director of the Tony-winning musical Kimberly Akimbo and director of the musical spectacular Water for Elephants; Heidi Schreck, the Tony-nominated writer/actor who is creating an all-new, stirring adaptation of Uncle Vanya; and Camille Brown, the Tony-nominated choreographer who is collaborating with Alicia Keys on Hell’s Kitchen. These four women sat down and discussed what drew them to theatre, how they grew their careers, the important of speaking up for yourself in the rehearsal room, and balancing work with motherhood. This expansive, dynamic conversation is the enlightening watch not just for women, but for anyone trying to figure out how to create a lasting career in the arts.
Playbill Spring Preview 2024
Playbill proudly presents Spring Preview 2024. In this print, digital, and video series, Playbill takes a deep dive into some of the most anticipated shows coming up in NYC (and the people behind them). The short versions of these articles appear in our February print Playbill, but be sure to read the much longer versions below for more backstage stories, original photography, and videos. And come back to this space in March for exclusive video performances from upcoming Broadway shows. From a comforting story about everlasting love, to an original new musical about a powerful historic figure, to a play that will leave you with more questions than answers, this spring on Broadway runs the full gamut of form and emotions. We'll see you at the theatre. Spring Preview 2024 is proudly sponsored by Princess Cruises. For more information, please visit playbill.com/springpreview
Remember the Ribbon 2023
Now in its fourth year, Playbill commemorates World AIDS Day and honors those affected by HIV and AIDS. Playbill® is privileged to present this year’s Remember the Ribbon: A Tribute to World AIDS Day, thanks to our premier sponsor Gilead and benefitting Broadway Cares/Equity Fights AIDS. This year, our special, invitation only evening will continue the tradition of celebrating, paying tribute to, and remembering those affected by HIV and AIDS, and celebrating a non-profit we as a company and community see as a gamechanger in their education, activism, and outreach. We are PROUD to support Broadway Cares/Equity Fights AIDS this year for the continued work they do to create a safe, equitable and educated environment for all.
Playbill Goes to New York Comic Con
This October, Playbill and New York Comic Con are thrilled to partner for our third year in a row, bringing exhilarating panels, special performances, surprise Broadway/TV-guest pop-ins, and an exciting comic-centric Pop-Up Playbill Store to over 200,000 attendees. With top-stage and screen celebrities, surprise appearances, and custom merchandise only available through the official New York Comic Con and Playbill Stores, the convention is a dynamic and exciting opportunity for brands to be affiliated. Sponsorship packages are available for Playbill clients that may include custom merchandise, venue signage and editorial/digital campaigns that span the New York Comic Con and Playbill markets. For more information, please contact your Playbill sales representative. Visit playbill.com/comiccon to learn about our 2023 panels and signings. You can also view the 2022 experience.
Curtain Up Broadway Festival 2023
Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial announced the third-annual Curtain Up Broadway Festival, a three-day outdoor experience in Times Square presented by title sponsor Prudential Financial, with additional support from the NYC Mayor’s Office of Media and Entertainment, The Film Fund, Music Performance Trust Fund, Open Jar Studios, and Hotel Edison. From Friday September 8 - Sunday September 10, 2023, Curtain Up Broadway Festival brought Broadway to the streets, in the heart of New York City: Times Square. Stretching between 45th and 47th Streets, over fifteen unique events will take place. All interactive events and performances are live, free, and open to the public #CurtainUpBway For programming details from the Curtain Up Broadway Festival, please visit playbill.com/curtainup.
Playbill Pride in Times Square 2023
As a fierce supporter and ally to the LGBTQIA+ community, Playbill was thrilled to celebrate Pride month with an array of multi-media coverage beginning with our annual June Pride-dedicated issue and culminating with NYC Pride Weekend! Playbill is proud to partner with NYC Pride and Times Square Alliance to deliver PRIDE IN TIMES SQUARE - an exhilarating three-day Pride celebration featuring top stage and screen celebrities, Broadway productions, LGBTQIA+ non-profits – all centered around one of the world’s largest Pride marches – attendance at 2022 Pride March was estimated at 1.5 million people. Playbill offered an exciting sponsorship opportunity for American Express, ViiV Healthcare, and Audible Theater to align with Pride initiatives and engage with our captive audience during 2023 PRIDE IN TIMES SQUARE. Highlights from Playbill Pride can be found at playbill.com/pride. Please contact your sales representative regarding sponsorship opportunity details for 2024.
Songwriter Series
Since it’s launch in July 2022, Playbill has produced a monthly Video Concert Series spotlighting emerging musical theatre composers and lyricists. The Playbill Songwriter Series is a celebration of diversity highlighting musicians from marginalized groups who perform songs from their catalogue. Singing alongside them are New York’s most talented vocalists and Broadway alums who lend their voices to these up-and-coming artists’ works to perform at the Playbill Sing For Hope Piano. This year’s featured songwriters have included Troy Anthony, Jaime Jarret, Cheeyang Ng, Truth Future Bachman, Jay Adana, Rona Siddiqui, and Anna Jacobs. These intimate Songwriter Series performances are filmed in Playbill’s Times Square office with the Videos streamed monthly on Playbill.com. The Playbill Songwriter Series continues into 2023 showcasing artists that span a variety of racial and ethnic backgrounds and gender identities. For the full series, please visit https://www.playbill.com/songwriterseries
Spring Preview
As the exclusive magazine of Broadway, PLAYBILL’s coverage of the theatre industry is unparalleled. For nearly 140 years, PLAYBILL has served as the preeminent destination for all things related to live performance. With both print and digital capabilities, PLAYBILL engages theatregoers in-venue, online and across all social media platforms. PLAYBILL’s Spring Preview program featured both a national print editorial program and a substantial digital campaign covering display, email and native executions with high engagement across all social media platforms. Following the success of the Spring Preview and kicking-off the 2023/24 Broadway season, PLAYBILL will feature a Fall Preview in September profiling new show openings along with compelling stories from the artists and innovators behind these exciting shows.
Curtain Up Broadway Festival 2022
Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial presented Curtain UpBroadway Festival, a three-day outdoor experience in Times Square. The weekend-long festival was presented by title sponsor Prudential Financial; sponsored in part by Wagoneer, and Audible Theater with additional support from the NYC Mayor’s Office of Media and Entertainment, Music Performance Trust Fund and Hotel Edison. From Friday September 30 - Sunday October 2, 2022, Curtain Up Broadway Festival brought Broadway to the streets, in the heart of New York City: Times Square. Stretching between 45th and 48th Streets, over fifteen unique events took place including a MainStage, Dueling Piano Stage, Red Carpet, Face-painting, and AR Experiences. All interactive events and performances were live, free and open to the public. #CurtainUpBway
Playbill Pride Weekend 2022
Playbill was proud to partner with Heritage of Pride (NYC Pride) and Times Square Alliance on an exhilarating and celebratory list of events centered around NYC Pride Weekend, June 24- June 26, 2022. These one-of-a-kind opportunities had never-before been produced. With top stage and screen celebrities, Broadway productions, world famous locations and one of the world’s largest Pride marches, Pride Month 2022 was one of the most dynamic and exciting celebrations in the history of Playbill’s celebration of Pride. Playbill, in partnership with Times Square Alliance, took over Times Square to build an interactive exhibition of Pride activations for an audience of tens of thousands, traveling into and through New York’s iconic Times Square. From interactive buses to live panels and performances, piano sing-a-long’s and culminating in a Broadway-themed disco, and the first ever Playbill float to appear in the New York City Pride March. NYC Pride 2022 was a massive opportunity to market sponsor brands, Pride initiatives and sponsor the biggest celebration of the year. For additional information on this activation for 2023, please contact your sales representative.
Remember the Ribbon
To commemorate World AIDS Day and to honor those affected by HIV and AIDS, Playbill™ is honored to present Remember the Ribbon: A Tribute to World AIDS Day, thanks to our premier sponsor, Gilead. This special evening, filled with storytellers and songs, will celebrate, tribute, and remember those affected by HIV and AIDS, whether in their own lives, or with those they know and love. Details regarding performers and the creative team will be announced soon. The live event will take place on Sunday, November 21st at Sony Hall in New York. From December 1st through December 3rd, Playbill will stream Remember the Ribbon: A Tribute to World AIDS Day here on Playbill.com and Playbill’s YouTube page with a donation button to help benefit Broadway Cares/Equity Fights AIDS.
Curtain Up! Broadway is Back 2021
Playbill, in partnership with The Broadway League and the Times Square Alliance, presented Curtain Up!, a three-day outdoor experience in Times Square presented by Prudential, and sponsored in part by Lexus, Netflix, United Airlines with additional support by Audible. Curtain Up! took place Friday, September 17th through Sunday, September 19th outdoors in Times Square, stretching between 45th and 48th Streets. The three-day celebration culminated This is Broadway: Curtain Up!, a live, free, outdoor concert spotlighting marquee talent from returning and new Broadway productions. The event showcased Broadway to the world, trumpeting the message Broadway is back! This two-hour concert in the heart of Times Square celebrated Broadway and the re-opening of New York City.
Search For A Star
Playbill Search for a Star presented by GEICO is a national casting call for the next musical theatre star. As Broadway and theatres around the country take this intermission, we want to make use of this time by opening the doors to the audition room wide open. Contestants submit a self-tape audition singing the song of their choice. We invite performers of a range of ages (16 and up), all races, creeds, gender identities, sexual orientations, shapes, sizes, and backgrounds to submit. The Search for a Star contest is committed to widening the talent pool. All submissions will be judged by a panel of experts and industry professionals, brought to you by Playbill, The Growing Studio, and Stewart/Whitley. Each week, Playbill will post highlights from eligible entries, but at the end of the contest, only one will be crowned Playbill’s Next Musical Theatre Star.
The Progress of Pride
The Progress of Pride Spectacular was Playbill’s 2021 Virtual Spectacular that reflected upon and celebrated the history of Pride, while acknowledging the continued fight for Education, Equality, Equity, Visibility, and Diversity within the LGBTQIA+ Community. The spectacular incorporated clips from Playbill’s OUTtakes Series, with additional footage from historic NYC Pride Marches and celebrations, concluding with an incredible star-powered closing performance. The 60-minute celebration aired on Playbill.com and Playbill’s YouTube and benefited Heritage of Pride (Pride NYC).
Glimmer of Light
In June 2021, celebrated Pride 2021 with Glimmer of Light, an epic concert produced by Playbill, created by The Neon Coven, and sponsored by Cadillac. This live, in-person event was a celebration of queer individuals and allies. All proceeds from the event were directed to Born This Way Foundation's mission of working with young people to build a kinder and braver world. Surprise performances and guest speakers from Broadway, TV, and Social Media filled the evening with PRIDE and 100% of Glimmer of Light in-person ticket proceeds went directly to support Born This Way Foundation. The event was held live at Radial Park at Halletts Point on June 17 and was then showcased via stream on Playbill.com and Playbill's YouTube page.
OUTtakes
What is Pride and what does it mean to you? In 2021, Playbill introduced OUTtakes, a four-part series featuring interviews and performances by LGBTQIA+ Broadway performers who share what Pride looks like through their eyes. With stories and music, viewers got a behind-the-scenes look at Pride 2021, culminating with The Progress of Pride event on June 26, 2021.
Centerstage with Healthcare Heroes
In this live interview series, Centerstage with Healthcare Heroes paired Broadway favorites with physicians in order to explore the intersection of health, wellness, and theatre. Topics discussed included women's health, pediatric care, alternative medicine, vocal health, and orthopedics. As part of this wellness series, Playbill highlighted the physicians at Weill Cornell Medicine and Rothman Orthopedic Institute.
Upon These Shoulders
UPON THESE SHOULDERS was a celebration of what Black artists have created over the past 150 years. The event highlighted the history of Black artists’ creativity, magnify the work of today’s Black artists, and most importantly, shed a light on the future of Broadway, the American Theatre, and those who are going to lead the way. The evening included performances, interviews, and messages from TONY Award-winning Broadway stars, musicians, performers, and arts allies that provided a soul-stirring look at the work of Black professionals in the American Theatre. Viewers saw firsthand why the Black Theatre Coalition is so necessary as we all focus on moving the needle towards equity.
Lincoln Driven to Give
In the spirit of the holiday season, Playbill gave back by collaborating with Lincoln Driven to Give on two virtual events to raise funds for Broadway Cares/Equity Fights AIDS’ COVID-19 Emergency Assistance Fund. On December 18 and 19, 2020, Playbill invitees joined real-life Broadway couples Patti Murin & Colin Donnell and Matt DeAngelis & Christine Dwyer as they took a virtual tour of the new 2020 Lincoln Corsair—and sang a song or two. Founded in 2011 and with over $11 million raised, Driven to Give is a Lincoln program that enables its dealers to raise funds for charitable organizations through donation-based test-drive events. For every guest who attends* the virtual vehicle tours with Playbill, Lincoln will make a donation to Broadway Cares/Equity Fights AIDS’ COVID-19 Emergency Assistance Fund.
¡Viva Broadway!
Produced by Playbill and the Broadway League, ¡Viva Broadway! Hear Our Voices showcases musicians from Latinx countries around the globe. The cast of the special included Enrique Acevedo, Angie Alcázar, Yassmin Alers, Joan Almedilla, Kristina Alonso, Reed Armstrong, Antonio Banderas, Chita Rivera, Lin Manuel Miranda, John Leguizamo, and more. This digital special was directed and choreographed by Tony Award winner Sergio Trujillo, produced by Jack Noseworthy, written by Eric Ulloa, and features arrangements and music direction by Jaime Lozano. This concert event was made possible by title sponsor Cadillac along with presenting sponsor City National Bank and featured sponsor Gilead. Univision was the official media partner for ¡Viva Broadway!.
Measured in Love
One positive thing that has come out of the Broadway shutdown is that more people than ever before understand just how big the theatrical community is. Broadway isn’t just the stars and the writers—it’s a whole team of designers and others, who have their own teams working for them. And Broadway isn’t just Broadway: It’s regional theatre and community theatre and national tours, all of which serve to inspire the next generation of theatremakers. All of that was explored in the eight-part video series Measured in Love. Sponsored by Lexus and streaming every Tuesday, the series featured a different theatremaker each week, talking not just about their love of the industry but also about how everyone involved with a show relies on one another, eliciting a magical alchemy that results in a Broadway show.
Women in Theatre Centennial Celebration
In honor of the centennial of the 19th Amendment, this virtual event produced and presented by Playbill will celebrate the contributions women of all colors and creeds have made to the theatrical landscape over the last 100 years. This one-night-only event will feature a diverse roster of Broadway stars and rising talent performing classic songs and new works and sharing stories of the inspirational women who used their powerful voices to inspire change on and offstage. Co-hosted by two beloved members of the Broadway community, “Women in Theatre: A Centennial Celebration” will commemorate the fight for gender equality while recognizing the battle that continues to this day. The event will be hosted by a pair of A-list Broadway talents to be confirmed, and the event will air as a benefit performance for an initiative that supports the progress of women in theatre.
Pride Spectacular
On June 28, Playbill presented its Pride Spectacular concert in celebration of Pride and the culmination of the 2020 Pride Plays festival. The concert special featured iconic musical numbers that highlight LGBTQIA+ stories in musical theatre sung by members of the Broadway LGBTQIA+ community and its allies—as well as appearances from theatre greats. Watch highlights in the video above. Thanks to our presenting sponsors Gilead and Nissan, as well as featured sponsors Ketel One, Geico, and Audible, audiences tuned in to the complementary broadcast.
Tonight We Dare
Tonight We Dare was Playbill's first public large-scale activation. With events in 2017 and then in June 2018, this one night only experience proved positive with Playbill guests. Presented by Cadillac at their Cadillac House space, the special evening invited young, Broadway industry members to join the automaker in celebrating those who "Dare Greatly". The event hosted approximately 150 persons complete with cocktails, appetizers, and then performances from Broadway's cast and creative teams.
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