September 17, 2021 - September 19, 2021
Playbill, in partnership with The Broadway League and the Times Square Alliance, presented Curtain Up!, a three-day outdoor experience in Times Square presented by Prudential, and sponsored in part by Lexus, Netflix, United Airlines with additional support by Audible. Curtain Up! took place Friday, September 17th through Sunday, September 19th outdoors in Times Square, stretching between 45th and 48th Streets. The three-day celebration culminated This is Broadway: Curtain Up!, a live, free, outdoor concert spotlighting marquee talent from returning and new Broadway productions. The event showcased Broadway to the world, trumpeting the message Broadway is back! This two-hour concert in the heart of Times Square celebrated Broadway and the re-opening of New York City.