Site Targeting Available by Site
Target our high household income users and lovers of ballet and opera through Playbill Classic Arts.
Our deep-dive features are the pride of Broadway, exploring relevant issues and important people in the arts. Target our impassioned readers with our longest editorial content.
Target every user on every article and point of entry on Playbill.com. Our most general targeting option, a run of site campaign can also be geotargeted by DMA, state, or country.
Considered a premium ad buy, homepage takeovers, roadblocks, and share of voice options are all available for the Playbill.com Homepage.
Playbill.com Jobs is the industry's #1 Job site. Thousands of jobseekers come to this section every day to explore opportunities, auditions, gigs, and careers.
The listing pages encompass all our show listing and ticketing pages across the country. Target our users at the time where they are exploring shows and are ready to purchase tickets.
Get directly to the point and target every news story-- and every reader-- on Playbill.com. Reach our readers whether from social media, the home page, or the news section immediately by targeting our news pages.
Place your brand on the page where it happens- the individual show hub pages. A central access point to everything show-related, users can engage with photos, videos, articles, historical data, cast members, and even purchase tickets from these individual hub pages.
PLAYBILLder (formerly Playbill VIP) lets you build your very own Broadway quality Playbill® program! Use PLAYBILLder to engage and build your audience with tools to inform friends and family of production information. Share your Playbill virtually, promote your show through social media, distribute programs in your theatre and much more! Target theater productions around the country while they are building, creating, and distributing programs. Additional print options may be available.
Playbill Store is a source for all Broadway merchandise, including the Playbill Binder. Whether you are shopping to find souveneirs from your favorite show or trying to find the perfect gift, Playbill Store is a one-stop shop for all your Broadway needs.