Tonight We Dare

Opportunity Dates

June 19, 2018 - June 19, 2018


Tonight We Dare was Playbill's first public large-scale activation. With events in 2017 and then in June 2018, this one night only experience proved positive with Playbill guests. Presented by Cadillac at their Cadillac House space, the special evening invited young, Broadway industry members to join the automaker in celebrating those who "Dare Greatly". The event hosted approximately 150 persons complete with cocktails, appetizers, and then performances from Broadway's cast and creative teams.

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