Playbill Pride Weekend 2022

Opportunity Dates

June 24, 2022 - June 26, 2022

Overview

Playbill was proud to partner with Heritage of Pride (NYC Pride) and Times Square Alliance on an exhilarating and celebratory list of events centered around NYC Pride Weekend, June 24- June 26, 2022. These one-of-a-kind opportunities had never-before been produced. With top stage and screen celebrities, Broadway productions, world famous locations and one of the world’s largest Pride marches, Pride Month 2022 was one of the most dynamic and exciting celebrations in the history of Playbill’s celebration of Pride. Playbill, in partnership with Times Square Alliance, took over Times Square to build an interactive exhibition of Pride activations for an audience of tens of thousands, traveling into and through New York’s iconic Times Square. From interactive buses to live panels and performances, piano sing-a-long’s and culminating in a Broadway-themed disco, and the first ever Playbill float to appear in the New York City Pride March. NYC Pride 2022 was a massive opportunity to market sponsor brands, Pride initiatives and sponsor the biggest celebration of the year. For additional information on this activation for 2023, please contact your sales representative.