3-Hit Dedicated Blast
Playbill.com
Overview
Dedicated blasts are delivered to 350K opt-in subscribers of Playbill.com. The 3-Hit is broken out as follows:
- Hit 1- Delivered to the full list (350K)
- Hit 2- Delivered to anyone who did not open Hit 1
- Hit 3- Delivered to anyone who opened Hit 1 or Hit 2 but did not click
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | 600px wide | 600px wide | 600px wide |
| Accepted Media | HTML Document*; JPG, GIF, Text | HTML Document*; JPG, GIF, Text | HTML Document*; JPG, GIF, Text |
| Click Through Links | 1x1 Click Trackers accepted | 1x1 Click Trackers accepted | 1x1 Click Trackers accepted |
| Delivery | |||
| Max File Size | 102 KB | 102 KB | 102 KB |
HTML must follow all the Best Practices outlined below or it will not be accepted.
Additional Details
- For 3-Hit: Each Hit must be a week apart
- For 3-Hit: Eblast creative may remain the same, but subject line must change for each Hit
- Submit 600px wide HTML OR a 600px wide image with a click through link and plain text.
- Design must be 50% Imagery, 50% Text.
- Submit subject line (recommended 41-60 characters) and pre-header text (90 characters min). Both must be free of spam trigger words.
- You must include “Alt” text for images or include a text only document.
- Image files should be submitted seperately to allow Playbill to host. Images should be labeled for ease of identification.
- All emails must be checked for spelling before submission. Playbill highly recommends running your email design through Litmus, or other email testing sites.
- For HTML: coding must not include any background images.
- For HTML: CSS should only be used inline. External style sheets and internal style sheets in the head will not be implemented.
- For HTML: <DIV> and <P> tags are recommended. Do not nest <DIV> inside tables.
- Please Note: link tracking may be stripped by email providers.
- Full list is 350K Subscribers. Emails can be segmented according to geo, engagement or interest.