Discovery Video Unit
Playbill.com
Overview
Help Playbill.com readers discover your show by showcasing video footage with our latest ad unit! This unit is prominently placed on the Homepage and Show Hub page and allow users to scroll and view 30 second video clips. Units include a link to discover more about the show and a direct buy tickets link.
- Videos should be 30 seconds max
- Video should show a minimum of 50% of show footage
- Please use minimal text in the video to prevent interference with overlays
- Customized click link or 1x1 click trackers are accepted for the “Buy Tickets” button within the experience – we recommend setting the link to go directly to the ticket seller site
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Video Size | 9:16 (1080p) - 30s max | 9:16 (1080p) - 30s max | 9:16 (1080p) - 30s max |
| Accepted Media | MP4, MOV | MP4, MOV | MP4, MOV |
| GIF | 270x480 - max 3-second loop of video content, no text | 270x480 - max 3-second loop of video content, no text | 270x480 - max 3-second loop of video content, no text |
| JPEG | 270x480 - of a single frame from the video, no text | 270x480 - of a single frame from the video, no text | 270x480 - of a single frame from the video, no text |
| Delivery | Site Served | Site Served | Site Served |
We cannot guarantee first impression placement. Videos that appear first shuffle at random.
Content for this placement must be approved by members of the Digital Media Team.