Facebook Boosted Post Share

Overview

The Boosted Post is a post (usually a link to one of our articles) that is organically shared on Playbill's social media feeds and then given a paid 'boost' to reach broader audiences OR more specific audiences, depending on targeting goals.

• This placement works best when paired with a Custom Content placement.
• This placement is also effective when your brand receives organic coverage from our site that is shared on social – we can then boost our organic article in partnership with your brand.
• Branded partner status should be approved on Facebook and Instagram 7 business days before the content’s run date if possible.
• If the organic post has already been created and posted by our Social team, no assets are needed - assets will only be needed if your brand will be creating the original organic post as well.