Facebook Dark Post Ad

Overview

The Facebook Dark Post Ad is a 'dark post' placed ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through Facebook's publishing platform. Can be combined with Instagram placements if desired.

• Facebook ads may contain video, links or static images
• 1080x1080 Square preferred and with minimal text for image (square preferred but landscape perfectly fine)
• We recommend providing alternate assets for different placements (e.g., a 9:16 Portrait, or "Story," version of the assets)
• Post copy (no character limit - recommended 90 characters)
• Headline (recommended 25 characters max)
• Subheadline - not required (recommended 30 characters max)
• CTA Button
• Clickthrough URL
• Targeting requirements (if you have any)
• The Facebook profile we should be tagging as our branded content partner - branded partner status should be approved on Facebook and Instagram 7 business days before the content’s run date if possible.
• We can accept up to 3 sets of creatives at the start of a campaign granted the materials are delivered by the set asset due date on the IO.
• Beyond the initial set of creatives delivered, swaps can be done for each set 1x per campaign if the assets are delivered to us at the start of the campaign or two business days before the new creative launch date.
• NB: Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
• NB: Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
• NB: Any copy is subject to edits and must be approved by our Director of Social Media and Creative Strategy.