Facebook Dark Post Ad

Overview

The Facebook Dark Post Ad is a 'dark post' placed ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through Facebook's publishing platform. Can be combined with Instagram placements if desired.

• We recommend providing a 1080x1350 (4:5) and 1080x1920px (9:16) video and/or image, plus the following:
• Post copy - no character limit (recommended 90 characters)
• Headline (recommended 25 characters max)
• Subheadline - not required (recommended 30 characters max)
• CTA Button
• Clickthrough URL
• Targeting requirements (if you have any)
• Branded partner status should be approved on Facebook and Instagram 7 business days before the content’s run date if possible.
• For campaigns running 3 week or longer, we recommend sending 3 sets of creatives at the start of a campaign.
• Beyond the initial set of creatives delivered, swaps can be done for each set 1x per campaign if the assets are delivered to us at the start of the campaign or two business days before the new creative launch date.
• NB: Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
• NB: Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
• NB: Any copy is subject to edits and must be approved by our Director of Social Media.