Facebook Dark Post Ad
Playbill.com
Overview
The Facebook Dark Post Ad is a 'dark post' ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through Meta's publishing platform. Can be combined with Instagram placements if desired.
- We recommend sending multiple creatives for campaigns that will run for several weeks (i.e. 2 sets of creative for a 2-week campaign).
- Please provide a 1080x1350 (4:5) and 1080x1920px (9:16) video and/or image, plus the following:
- Post copy - no character limit (recommended 90 characters)
- Headline (recommended 25 characters max)
- Subheadline - not required (recommended 30 characters max)
- CTA Button
- Clickthrough URL
- Targeting requirements (if you have any)
- Branded partner status should be approved on Facebook and Instagram 7 business days before the content’s run date if possible.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Media Size | 1080x1350 (4:5), 1080x1920px (9:16) | 1080x1350 (4:5), 1080x1920px (9:16) | 1080x1350 (4:5), 1080x1920px (9:16) |
| Accepted Media | MOV, MP4, JPG, PNG | MOV, MP4, JPG, PNG | MOV, MP4, JPG, PNG |
| Video | Recommended length: 30s | Recommended length: 30s | Recommended length: 30s |
We accept carousel posts for this placement.
Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
Any copy is subject to edits and must be approved by our Director of Social Media.