In Article
Playbill.com
Overview
In Article units appear in the body of article pages on both desktop and mobile.
- Banners may contain video, HTML5 animation, and/or static images.
- Creative must be provided for all three breakpoints.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | 728x90 | 300x600 | 300x250 |
| Accepted Media | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript |
| Delivery | Site Served or 3rd Party | Site Served or 3rd Party | Site Served or 3rd Party |
| Max Static File Size | 100KB | 100KB | 100KB |
| Max Initial Load | 100KB | 100KB | 100KB |
| Max Secondary Load | 200KB | 200KB | 200KB |
| Animation Allowed | Yes | Yes | Yes |
| Max Animation Time | :30 Seconds | :30 Seconds | :30 Seconds |
| Looping | Unlimited | Unlimited | Unlimited |
| Expandable | No | No | No |
| Audio | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button |
| Video | YES, 24fps min | YES, 24fps min | YES, 24fps min |
| Timing | :30 Seconds Max | :30 Seconds Max | :30 Seconds Max |
| Materials Due | 7 days prior to launch | 7 days prior to launch | 7 days prior to launch |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
