Instagram Placed Ad

Overview

The Instagram Placed Ad is a 'dark post' ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through Facebook's publishing platform. Can be combined with Facebook placements if desired.

• Instagram ads may contain video, links or static images.
• Square assets will not be served into Story placements unless separate creative is also trafficked for this placement.
• Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
• Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
• Any copy is subject to edits and must be approved by our Director of Social Media and Creative Strategy.
• Branded partner status should be approved on Facebook and Instagram 7 business days before the content’s run date if possible.