Masthead
Playbill.com
Overview
This is a high-viewability, customizable ad unit that displays at the top of the web browser on Playbill.com’s iconic masthead. The Masthead unit can only be booked as a part of the Premium Masthead Takeover package. Example available in video below.
- May contain HTML5 animation or static images.
- Custom animation must end with the Playbill logo displayed.
- This unit creative must be approved by the sales contact and Digital Media Team.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Masthead Container | Height: 100px | Height: 100px | Height: 54px |
| Logo Size | Height: 66px | Height: 66px | Height: 30px |
| Color Change | Hex Code | Hex Code | Hex Code |
| Animation | HTML5/Javascript | HTML5/Javascript | HTML5/Javascript |
| Logo Change | PNG (background must be transparent) | PNG (background must be transparent) | PNG (background must be transparent) |
| Tag Line | Text | Text | Text |
| Delivery | Site Served | Site Served | Site Served |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
Masthead and logo color changes are subject to approval and must meet both ADA standards and Playbill's brand guidelines.
Any color change on the Masthead must meet a minimum 8:1 contrast ratio and use black text.
The width of creative is flexible and can go up to 100% screen width.
Custom animation must end with the Playbill logo displayed.
