The Parallaxer is a high impact unit that shows a banner with a parallax effect - keeping the banner in the background and in the fixed position while a user is scrolling up or down. This unit may be sold as a First Impression Takeover, ROS or Roadblock.
- Banners may contain video, HTML5 animation, and/or static images.
- This unit must be approved by the sales contact and Digital Media Team.
- Scroll behavior can be seen by watching the video linked in the Example Ad Unit Screenshot section below.
|Accepted Media||N/A||N/A||JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML5 file; 3P tags|
|Delivery||N/A||N/A||Site Served or 3rd Party|
|Max File Size||N/A||N/A||100 KB|
|Max Animation Time||N/A||N/A||:30 seconds|
|Audio||N/A||N/A||Click for sound, Play Pause, Mute Button|
|Video||N/A||N/A||Yes, 24fps min|
|Materials Due||N/A||N/A||7 days prior to launch|
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
Demonstration of this ad unit can also be seen here: https://www.playbill.com/article/red-memphis-la-cage-aux-folles-fences-win-2010-tony-awards-com-169254 - if at first it does not appear please ensure you are viewing in mobile mode and then reload a time or two.