Mobile Parallaxer
Playbill.com
Overview
The Parallaxer is a high impact unit that shows a banner with a parallax effect - keeping the banner in the background and in the fixed position while a user is scrolling up or down. This unit may be sold as a First Impression Takeover, ROS or Roadblock.
- Banners may contain video, HTML5 animation, and/or static images.
- This unit must be approved by the sales contact and Digital Media Team.
- Scroll behavior can be seen by watching the video linked in the Example Ad Unit Screenshot section below.
Example Ad Unit Screenshot
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | N/A | N/A | 300x550 |
| Accepted Media | N/A | N/A | JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML5 file; 3P tags |
| Delivery | N/A | N/A | Site Served or 3rd Party |
| Max File Size | N/A | N/A | 100 KB |
| Animation Allowed | N/A | N/A | Yes |
| Max Animation Time | N/A | N/A | :30 seconds |
| Looping | N/A | N/A | Unlimited |
| Expandable | N/A | N/A | No |
| Audio | N/A | N/A | Click for sound, Play Pause, Mute Button |
| Video | N/A | N/A | Yes, 24fps min |
| Materials Due | N/A | N/A | 7 days prior to launch |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
Demonstration of this ad unit can also be seen here: https://www.playbill.com/article/red-memphis-la-cage-aux-folles-fences-win-2010-tony-awards-com-169254 - if at first it does not appear please ensure you are viewing in mobile mode and then reload a time or two.