Pre-Roll
Playbill.comOverview
The run of site pre-roll is a :15 or :30 pre-roll ad that can be served into the video player at the top of news articles or in video content across the site. On news articles, the player adheres to the bottom right hand corner as the user scrolls.
- Pre-Roll video can be site-served or served through third-party VAST tags.
- Pre-Roll will be nonskippable if the provided asset is :15 or less but will be made skippable if it exceeds :15.
- If site-served MP4 or MOV video is trafficked, accompanying click trackers or clickthrough URL must be trafficked as well.
Availability for Site Targeting
Technical Specifications
Profile | DESKTOP | TABLET | MOBILE |
Accepted Format | MP4, MOV or VAST Tag | MP4, MOV or VAST Tag | MP4, MOV or VAST Tag |
Size | 1920x1080 | 1920x1080 | 1920x1080 |
Frame Rate | 30 fps | 30 fps | 30 fps |
Audio Format | MP3 or AAC preferred | MP3 or AAC preferred | MP3 or AAC preferred |
Audio Bitrate | 192k | 192k | 192k |
Maximum File Size | 25 MB | 25 MB | 25 MB |
Length | :15 or :30 | :15 or :30 | :15 or :30 |
Video Bitrate | recommended 3,500 Kbps | recommended 3,500 Kbps | recommended 3,500 Kbps |
Codec | H.264, MP4 | H.264, MP4 | H.264, MP4 |
Audio Layout (ex: split or stereo) | No defined spec | No defined spec | No defined spec |