TikTok Dark Post Ad
Playbill.com
Overview
The TikTok Dark Post Ad is an ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through TikTok's publishing platform.
- We recommend sending multiple creatives for campaigns that will run for several weeks (i.e. 2 sets of creative for a 2-week campaign).
- Please provide a 1080x1920 (9:16) video and/or image, plus the following:
- Post copy - no character limit (max. 100 characters)
- Clickthrough URL
- If using a still image, please provide an audio file as well
- Targeting requirements (if you have any)
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Media Size | 1080x1920 (9:16) | 1080x1920 (9:16) | 1080x1920 (9:16) |
| Accepted Media | MOV, MP4, JPG, PNG, Audio File | MOV, MP4, JPG, PNG, Audio File | MOV, MP4, JPG, PNG, Audio File |
| Video | Recommended length: 30s | Recommended length: 30s | Recommended length: 30s |
If a video or audio file contains music, please confirm it is either original or uses a TikTok commercially licensed sound to avoid copyright issues.
We accept carousel posts for this placement.
Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
Any copy is subject to edits and must be approved by our Director of Social Media.