TikTok Dark Post Ad

Overview

The TikTok Dark Post Ad is a 'dark post' ad that will not appear on Playbill's social feeds but will be served out to our audiences with any desired audience customization through TikTok's publishing platform.

• Please provide a 1080x1440 (3:4) and 1080x1920px (9:16) video and/or image, plus the following:
• Post copy - no character limit (max. 100 characters)
• Clickthrough URL
• Targeting requirements (if you have any)
• We recommend sending 3 sets of creatives at the start of a campaign.
• Beyond the initial set of creatives delivered, swaps can be done for each set 1x per campaign if the assets are delivered to us at the start of the campaign or two business days before the new creative launch date.
• NB: Playbill will not generate any creative assets and these must be provided unless specifically agreed upon with our Director of Social Media and Creative Strategy.
• NB: Social posts are not subject to third-party tracking, but Playbill can provide reporting after the flight has ended.
• NB: Any copy is subject to edits and must be approved by our Director of Social Media.