Pushdown
Playbill.com
Overview
The Pushdown unit is a high-viewability ad format that displays a banner at the top of the web browser, pushing down the website content. A customizable background is also available in conjunction with this placement upon request. The Pushdown unit can be booked either as a premium First Impression Takeover or a Homepage Roadblock (or both). See below link at the bottom of the page for a live example as well as instructions on how to achieve the overlaid responsive effect shown there.
- Banners may contain video, HTML5 animation, and/or static images.
- This unit must be approved by the sales contact and Digital Media Team.
- Hex color code may be provided for a matching background if desired.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size - Static Nonresponsive Version | 1145x480 | 1145x480 | 300x480 |
| Background Banner Size - Overlaid Responsive Version seen in Live Example | 1920x500 | 1920x500 | 350x500 |
| Logo/Title Treatment File - Overlaid Responsive Version seen in Live Example | PNG title treatment file on transparent background | PNG title treatment file on transparent background | PNG title treatment file on transparent background |
| Accepted Media - both versions | JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML or JavaScript tags | JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML or JavaScript tags | JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML or JavaScript tags |
| Delivery | Site Served | Site Served | Site Served |
You may submit EITHER a single banner image file or a background image + a transparent logo that sits on top to achieve the overlay responsive effect seen in the live example linked below
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team
If you would like a matching background, please provide the Hex code
Live example can be found in the link below
