Sitewide First Impression Takeover
Playbill.com
Overview
In a Sitewide First Impression Takeover, you receive the first impression for each visitor for a specific unit across the entire site, most commonly the Top Leaderboard and Right Rail/Mobile Footer combo.
- Banners may contain video, HTML5 animation, and/or static images.
- Banner creative must be provided for all breakpoints.
