Right Rail
Playbill.com
Overview
Appears on desktop only across the site.
- Banners may contain video, HTML5 animation, and/or static images.
- Banner creative must be provided for both breakpoints.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | 300x600 and 300x250 | N/A | N/A |
| Accepted Media | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | ||
| Delivery | Site Served or 3rd Party | ||
| Max Static File Size | 100KB | ||
| Max Initial Load | 100KB | ||
| Max Secondary Load | 200KB | ||
| Animation Allowed | Yes | ||
| Max Animation Time | :30 Seconds | ||
| Looping | Unlimited | ||
| Expandable | No | ||
| Audio | Click for sound, Play Pause, Mute Button | ||
| Video | Yes, 24fps min | ||
| Max Video Time | :30 Seconds | ||
| Materials Due | 7 days prior to launch |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
