Pushdown

Playbill.com

Overview

The Pushdown unit is a high-viewability ad format that displays a banner at the top of the web browser, pushing down the website content. A customizable background color is also available in conjunction with this placement upon request. The Pushdown unit can be booked either as a premium First Impression Takeover or a Homepage Roadblock (or both).

  • Banners may contain video, HTML5 animation, and/or static images.
  • This unit must be approved by the sales contact and Digital Media Team.
  • Hex color code may be provided for a matching background if desired.

Example Ad Unit Screenshots

1023 Death Becomes Her HPTO Pushdown Web
1023 Death Becomes Her HPTO Pushdown Mobile
114 MTC Queens HP Pushdown Mobile
114 MTC Queens HP Pushdown Web
1030 NYCC Bat Boy HP Pushdown Web
1030 NYCC Bat Boy HP Pushdown Mobile

Availability for Site Targeting

• Playbill.com: Jobs
• Playbill.com: News
• Playbill.com: Full Site
• Playbill.com: Homepage

Technical Specifications

Profile DESKTOP TABLET MOBILE
Banner Size 970x250 970x250 300x100
Background Hex Color Code Hex Color Code Hex Color Code
Accepted Media JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML5/JavaScript tags JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML5/JavaScript tags JPG/PNG/GIF+clickthrough URL/1x1 click tracker; HTML5/JavaScript tags
Max File Size 100kb 100kb 75kb

Ad Packages That Contain This Ad Unit

HPTO Desktop 970x250 Pushdown 10 30 25 Homepage Takeover with Pushdown

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