Pushdown
Playbill.com
Overview
The Pushdown unit is a high-viewability ad format that displays a banner at the top of the web browser, pushing down the website content. The Pushdown unit can be booked either as a premium First Impression Takeover or a Homepage Roadblock (or both).
- Banners may contain video, HTML5 animation, and/or static images.
- This unit must be approved by the sales contact and Digital Media Team.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | 970x250 | 970x250 | 300x100 |
| Accepted Media | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | JPG/PNG/GIF; As DMC tags HTML5/JavaScript | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript |
| Delivery | Site Served or 3P Tag | Site Served or 3P Tag | Site Served or 3P Tag |
| Max File Size | 100KB | 100KB | 75KB |
| Max Initial Load | 100KB | 100KB | 75KB |
| Max Secondary Load | 200KB | 200KB | 150KB |
| Animation Allowed | Yes | Yes | Yes |
| Max Animation Time | :30 Seconds | :30 Seconds | :30 Seconds |
| Looping | Unlimited | Unlimited | Unlimited |
| Expandable | No | No | No |
| Audio | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button |
| Video | YES, 24fps min | YES, 24fps min | YES, 24fps min |
| Max Video Length | :30 Seconds | :30 Seconds | :30 Seconds |
| Materials Due | 7 days prior to launch | 7 days prior to launch | 7 days prior to launch |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
