Sticky Footer
Playbill.com
Overview
This is a sticky footer placement that appears on desktop, tablet, and mobile across the site. The ad unit remains on the page as the user scrolls.
- Banners may contain video, HTML5 animation, and/or static images.
- Banner creative must be provided for both breakpoints.
Example Ad Unit Screenshots
Availability for Site Targeting
Technical Specifications
| Profile | DESKTOP | TABLET | MOBILE |
| Banner Size | 970x90 (or 728x90) | 970x90 (or 728x90) | 300x100 (or 320x50) |
| Accepted Media | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript | JPG/PNG/GIF/HTML; As DMC tags HTML5/JavaScript |
| Delivery | Site Served or 3rd Party | Site Served or 3rd Party | Site Served or 3rd Party |
| Max Static File Size | 100KB | 100KB | 75KB |
| Max Initial Load | 100KB | 100KB | 75KB |
| Max Secondary Load | 200KB | 200KB | 150KB |
| Animation Allowed | Yes | Yes | Yes |
| Max Animation Time | :30 Seconds | :30 Seconds | :30 Seconds |
| Looping | Unlimited | Unlimited | Unlimited |
| Expandable | No | No | No |
| Audio | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button | Click for sound, Play Pause, Mute Button |
| Video | YES, 24fps min | YES, 24fps min | YES, 24fps min |
| Max Video Length | :30 Seconds | :30 Seconds | :30 Seconds |
| Materials Due | 7 days prior to launch | 7 days prior to launch | 7 days prior to launch |
Excessively distracting creatives (i.e., rapid flashing) are subject to rejection at the discretion of the Digital Media Team.
